The analogy between Google and McDonalds only works in regard to commercial creepiness. It does not sufficiently cover collaboration with the surveillance state's organs.
The proper target for anger in this case is the NSA and the government which allowed this to happen.
The NSA is not a proper target for expressions of moral outrage, the individual elected officials who allow, facilitate, or collaborate with its behaviors are as are those who are just following orders. The people responsible are responsible whether the context is some three letter agency or a publicly traded company. A corporation doesn't shield one from moral liability.
What??? Uhh. This guy is the surveillance state's organs. You mean he's from Oregon? No wait...