"Godin didn't mean "programmers", he did mean "corporate drones"."

Well, I think you're giving him too much credit, I took his words at face value and I think that he meant exactly what he said.

If you're right, though, what exactly is his point? That you should draw your graphs by hand? Use an unpopular spreadsheet? That you should change the font etc. from the default, which is a deliberately safe choice? What makes him think that a 'marketer' can produce a more appealing graph than a 'corporate drone' graphic designer?