Whenever a brand like Beats lends their name to or builds a service like this with a much hyped press launch I feel like it's almost always doomed. I tried my account this morning and that's probably the end. It's just another streaming radio app, nothing at all new. Their entire value claim is based around the idea that not just an algorithm is picking the music, humans are involved too. That's great, who cares? Humans are already involved for the other radio apps, maybe not special "music experts" but direct plays on Spotify are certainly factored into their radio algorithm. In fact it's more democratized that way. This needed to be magnitudes better than Pandora, Spotify radio and iTunes Radio to get anyone to care once the press goes away, it does not appear that is the case. I will be impressed if anyone is still talking about this in 3 months.