"Cynical: believing that people are motivated by self-interest." Call it a plague if you like, but I'm OK with it.

And I wasn't being sharply critical (snarky) for the sake of being sharply critical. Honest.

He's pretty actively promoting himself, his story, and his business (which is what it is) online, and he just successfully SEO-bombed his way to the top of the charts. You may think it's out of an abundance of goodness, but I think that's as naive a view as you think mine is cynically snarky. (Or snarkily cynical.)