This is awful. It is not only awful due to being relentlessly insensitive, but it it another affirmation of something that has always taken place in marketing: dehuminzation.

We think about "conversion rates", "retention rates", "buy our CRM to keep track of all of your relationships!" just like that jerk who kept a spreadsheet of his okcupid dates. (Okcupid dating is similarly dehumanizing - one begins to treat it like an online marketing funnel.) Like we're all sheep being herded through a funnel-shaped fence by some social media manager in midtown.

Turns out these are just people, trying to get by in life, who don't really benefit that much from folks trying to scrape every iota of data about them just to get 'em to buy what, in this case, a pack of cheap ballpoint pens or something? Sheesh.