For this reason, I think the author's attempt to present V⊗W as a sort of modified version of V×W is ill-judged. Yes, those are both called products, but they're very different sorts of product; indeed (dropping briefly into the categorical machinery the author introduces at the end) in the category of vector spaces V×W is a coproduct rather than a product.
Again, it's clear that the author knows all this. But you wouldn't think so from the early parts of the article.
I assume the reason for all this is that the author's trying to relate (scary) tensor products to (nice comfortingly familiar) cartesian products. A laudable aim, but I fear the result will be confusion.