Aesop: A WordPress Storytelling Engine
aesop.crowdhoster.com
aesop.crowdhoster.com
So, I have partnered with another great designer, was once an intern with iA[4], and we have released our first iteration of a Typographically tailored theme for Wordpress - clean designs, minimal gears, wholesome focus on the content and big photos - Acorn Wordpress Theme[5].
Our idea is to keep making it better, enhancing it without adding anything additional than the theme itself, no plugins required to work nor custom fields. When the user wants a new theme, their content should continue to just work.
P.S. I never liked parallax scrolling unless that makes sense for the content in display. It reminds me of Skip Intro.
1. http://www.nytimes.com/projects/2012/snow-fall/ 2. https://exposure.so/ 3. http://codex.wordpress.org/Post_Formats 4. http://ia.net/ 5. http://demo-wp.theme6.com/acorn/
If anything, it confirms the importance of the hard work that the Medium team have been doing w/r/t online article UX, and it'll be interesting to see what comes of it.
The WordPress theme itself handles the styling of the components. This way theme authors can design with little to no restrictions.
Lots of room for growth, improvement, and iterations.
That said, this looks really useful for making that type of story/experience and I hope it's adopted and used tastefully.
I'm not sure how to best describe this, but I don't think "story telling" is the best possible way.
Granted, the main difference is that Ghost is Ghost (based on Node.js, etc), while this is WordPress (PHP based), with a custom theme (perhaps custom plugins, etc.).
I like it, but the fact that is hosted only makes it uninteresting for me.
And if I WERE asking for money, I'd definitely make sure my project homepage worked in Safari.
For what it's worth, I like the crowdfunded route here. Lot's of people using WP would like a way to craft beautiful long form stories. I have a hunch that people will be able to install this from WP's free plugin repo (its already on github), that's a tremendous gift there for a lot of people.
It would not be hard to point out dozens of themes that existed before Medium.com launched that had a similar aesthetic, so I'm not even sure why you are even bringing them up in such a snarky way.