The title of this piece really sums up my frustration. You're trying to come up with a label for a group of diverse people? Why? So you can judge, belittle, and intimidate them without feeling guilty?
Why not judge newcomers as individuals? They're people first. Some of them are assholes. Others are awesome people who are positive for the community. Same as any group.
Rents are going up. It sucks, and something should be done about it. The city should permit more construction. The Ellis act should be repealed.
One thing I'm pretty certain won't make rents go down: labeling a group of people and pressuring them to leave.