It's less intuitive, not more intuitive, at least for me. And the standard deviation definitely has a more geometric interpretation than MAD. If you measure a hundred samples, and you want to figure out how much they differ from the expected values, what could be more intuitive than Euclidean distance? But most people never bother to try and extend their intuition about ℝ^3 to ℝ^100 to realize how simple standard deviation truly is.
What is being advocated here is the use of the L_1 norm (MAD) over the familiar L_2 norm (standard deviation). Everybody knows and understands L_2, and L_2 has a lot of desirable properties.