Nathan Barry’s Lessons Learned Earning $355,759 through Gumroad
blog.gumroad.com
blog.gumroad.com
If someone tells me their thing is 'exponentially' better than something else, I tend to put them in my 'hype merchants who use words without worrying what they mean' box. Whic isn't a good box.
And someone who says "Exponentially better" rather than "much better" is the kind of person who might have a button marked "proactively validate" rather than "confirm".
At the same time, it's hard to get enthusiasm across in emails. I'm no poet. I just get put off when I'm reading a pitch and mentally trip on some out of place phrase.
Don't let me grinch your day.
And if grinch is actually a poorly defined term that's slipped into common usage and I'm applying here incorrectly... irony.
It doesn't detract from the product I'm sure. But he could just as easily have said 'vastly superior', and so doing not made me go 'Danger, danger, casual disregard for meaning ahead'. Especially since disregard for meaning is a bad thing in UI design.
My question to Barry would be: Given that multiple packages increased revenue 3x, how much extra work and time did it take to produce the extra materials?
I've never done anything like that, but I'm imagining it being a lot more time, effort, and money to put together useful supplement material and create video tutorials.
The book is the majority of the work. I would guess that adding multiple packages increases the amount of work by 50-75%.
1 big glaring thing I've found with gumroad is that it doesn't integrate directly with email providers. I think you can hack the functionality with zapier or similar services - but I'm really surprised there are no direct integrations.
Congrats Nathan.