To everyone that dismisses this as a joke currency - how is it different from bitcoin?
What makes bitcoin different is the network effect and the infrastructure - there are many people who think bitcoin is the cryptocurrency and this is a self-fulfilling prophecy. Some day another cryptocurrency may overtake it but for now it's the one because people say it's the one.
There is already at least one scrypt-focussed ASIC, however. https://alpha-t.net/product/scrypt-asic-miner/