Suppose Alice releases some code under the BSD license, and Bob releases some code under the GPL.
Both of them can claim that their code is "free" and "open" and other wonderful adjectives. But Bob can incorporate Alice's code without making any changes to his license terms, while Alice would have to change her license terms in order to incorporate Bob's code.
Thus, to Bob, Alice's code is "free" and "open". But to Alice, Bob's code isn't -- from her point of view she can only use Bob's code if she accepts restrictions on modification and distribution.
And so Alice -- regardless of whether it's objectively right to do so -- probably ends up feeling that Bob's putting one over on her when he says his code is "free".
In other words, it's not about someone saying "I chose this permissive license and now I'm upset that other people abused my code", it's about someone saying "that other dude claims his software is 'free' but it doesn't look that way from where I'm standing".