Here's a number: $ 5 × (100.000 × ¼) = $ 125.000 in Free Capital
What that means for their customers (Early Adaptors) is this: $ 5 + EULA + (Freemium of sorts in the future, for loyalty) = WIN
TBH: I thought the same, I mean the decision to lock-out so many potential developers willingly is very bad, or just ignorant. Personally I value their startup high as a replacement of <Enter-Mobile-Framework-Here>, but time is not everything, sometimes you can loose a lot of customers, because of the bad first impression you have made in the beginning.