Recent Startup Trends

I see more and more investments pouring in to business/enterprise SaaS. Analytics, whilst not normally considered SaaS, is certainly strong in the mindset of investors and when companies start understanding how they can use their analytics data, they will see fantastic returns. At the moment, it seems that only small business ~<$10m really understand true analytics or conversion optimisation.

Data Science startups/apps are an extension of this and my money would be on them if they can easily show ROI to their clients.

We've seen several of these trends already for 2013 and are really seeing a buildup for 2014. My startup is a mashup of analytics, targeting neglected industries, SaaS, and quantified self.

I've never met a data scientist that would talk about tableau as if it were anything fascinating. In fact, tableau is squarely in the target market of accessible data science tools.

Can someone help me out, is Data Science the new term replacing Business Intelligence (BI) or is this just an extension of BI.

Trends: Because the best way to disrupt an industry is doing the same thing everyone else is doing.