Depends... He could live somewhere that he can't get access to legal copies of TV shows he wants to watch (Some TV shows take months, if ever, to show up locally). Or live somewhere like Australia where everything costs prohibitively more than elsewhere.
If I want a TV show - Say House of Cards - and it's not available, or it's available much later than elsewhere, or it's prohibitively more pricey... They want the show and the only reasonable way to get it... then it will "force" people who want it to Piracy.