http://en.wikipedia.org/wiki/Google_PowerMeter
http://mobilesyrup.com/2013/12/17/google-dipping-its-toe-int...
To acquire home statistics. Can you imagine the personal data gathering? And the $ value attached to that data?
All sweetened with sugar for you to buy the product, connect, and give your data for free.
Oh how I would love to be a fly on the wall and look at who exactly is pulling these strings.
Government? - Which ones Private equity? - Which sticky hands Other Countries? - Which ones & what would the data be worth to them?
This is why I disapprove of services such as: Google glass, Home automation data gathering, Car & transport data gathering.
I'm not an 'all-or-nothing' kind of guy, but sheesh....
And that 23andMe DNA gathering product: https://www.23andme.com/ It's like a totalitarian wet dream.