FOBO, An App for Auctioning Used Electronics in 97 Minutes
laughingsquid.com
laughingsquid.com
--97 minute auctions only? This might be great for electronics that are prolific like Apple hardware or game consoles, but it doesn't seem appropriate for most electronics, of which fewer exist and which have fewer potential buyers.
--Only available via a native smartphone app on a single platform? No web-based interface? It might work in San Francisco, but it probably wouldn't elsewhere, and I don't like it philosophically.
--It's really expensive. Ebay is horrible these days if you're selling a single expensive item without paying for a (relatively inexpensive) merchant account. This compares unfavorably even to the full price.
Maybe I'm just the opposite of the target audience.
Ebay's recent change to a flat-rate system was horrible for occasional sellers. Until late 2012 or early 2013, the fee for computers and tablets was only 4% fee, making a total of 7% after Paypal.
What some don't realize is that these rates are still available--for $16/month. When selling a computer or tablet for anything over $270, it's actually less costly to pay for an Ebay Store account for a month and pay a total fee of 7% + $16 rather than 13%. It's an easy option, but it's not at all obvious to those who aren't in-the-know. I'd be curious to know how many people sell computers on Ebay for >$1000 and pay the full 10% fee--I would expect it's a small number.
So if you weren't familiar with Ebay but a friend gave you the tip to sell your $1000 computer with an Ebay Store, you'd end up with $64 more dollars from your sale than you would with Fobo--$914 instead of $850.
I appreciate that Fobo makes understanding costs easier, but that's not very helpful when those easy-to-understand costs are still higher than the extortionate, only-paid-by-those-who-didn't-read-their-selling-options costs from Ebay. I think a more competitive pricing strategy would reflect the true base price on eBay, plus a small premium for the convenience of not having to research it.
Perhaps there's justification for that level of a premium, and Ebay's choice to horribly obfuscate pricing has made it seem even more reasonable to those who aren't familiar with Ebay's pricing. However, I still don't think that makes Fobo particularly cost-competitive or a particularly good value unless the service can bring a huge audience to the auction.
1) I decide I want to sell something, list it.
2) Person sees it and buys it.
3) I drop the merchandise off at a facility that takes it in, photographs it, and holds it.
4) Buyer shows up, shows their 'code' and picks up the merchandise, 'accepting' it when delivered.
I know it seems convoluted but the thing we have yet to capture is that 'sit there and look at it before actually handing over your money' power that buyers have a garage/yard sales with the time shifting/spreading aspects of online auction/resale.
Will be watching with interest.
Given the sheer number of startups that only "launch" locally, even if I were in SF, I think I'd launch somewhere else, to get outside what is a vortex of innovation, especially if your app is dependent upon a network effect.