Well, my feeling was the opposite. I was impressed with the execution, but not the content. My first thought when I read "it's about what we make you feel", was that someone at Sony saw this spot by Apple and decided they wanted to do something similar: http://www.apple.com/designed-by-apple/

They start by saying "we are engineers, but we are also artists", then they spend the rest of the ad creating this separation between engineers and artists, that seems to be common to most electronics companies, like this:

"You don’t wear a TV. You do wear the Personal 3D Viewer. So, we had to rethink our process. We started by designing from the inside out but ended up with a chunky, unwieldy viewer. So we reversed tack and designed the outside first. Only then did we arrange the internal workings and make something desirable to both watch—and wear."

The reality is that Sony has _always_ been focused on how things look and on making things smaller, there are many stories about how their product managers would carry around a wooden replica of the final product as they wanted it to be, challenging the engineers to make it smaller and make it all fit (open up an early MiniDisc player, and you'll see this process at work :).

So this just makes the whole ad look like it's created by a marketing department that doesn't know anything about Sonys history and its design philosophy.