I'm admittedly being nit-picky because I feel very strongly about the importance of outage communication. Good communication both during and after an incident can make a tremendous amount of difference in how you are perceived.

They decided that it was worth apologizing for near the end of the post. All I'm suggesting is that moving that up near the top and acknowledging up front that they let customers down would have improved the outcome.

They don't need to be over the top about it, just don't bury it at the end of the post.