I posted an article with questions about Twitter earlier today.
So now I have ten or twenty followers.
I mean this in a nice way, but -- so what? What do you do when you get followers? Sell them stuff?
Seems like twitter followers are like blog readers. It's great to have them, but you have to act like they're not there and concentrate on content quality. Or maybe I missed something.
Given that piece of information, applying some of the practices of persuasion mentioned in other posts starts to make sense, but without understanding the transaction, I'm not sure what his point is. Just to get people to click a button? Surely there's more to it than that. (Although I _do_ get the A/B kind of discussion, just wanted to move the discussion towards a "what's in it for me" vein if I could)
EDIT: Instead of all this A/B crap, how about just honestly tell the reader why they want to do this? Is that such a crazy idea?