TV on the Internet vs. TV for the Internet

Sigh. If people really do wish the Internet to be Television 2.0 -- guess what will happen? The Internet will become Television! Is that really what you had in mind?

I guess even "real TV" was, in its original form, an educational and informative medium. When it became absurd (it didn't take long, did it -- driven by advertising, mind you) we were fortunate to have the 'net to turn to.

Where should we turn now?