This sounds distressingly like "sell substandard products to people who aren't experienced enough to know better," or "you don't need a good product if you've got good marketing." I'm not familiar with this guy's products, though.
Just because something isn't a good fit for the pro or power user, doesn't mean that it doesn't have a place in the market, or couldn't be considered good or useful.
Sure, some people might need advanced tools for their advanced workflows, but there's often a huge market in software for the everyday-man and -woman who only [writes] as a hobby.
It's not that they don't "know better", it's that their needs are different. Just like it's hard to sell an amateur tool to a professional, it's hard to sell a professional tool to an amateur.
Of course, that's not the only division. Small business vs. enterprise is another. For instance, Amazon S3 enabled an entire new class of content-based web startup. Not because it was "like having fileservers but worse", but because it served the needs of users who needed to host files, but didn't need and couldn't afford to have their own hardware. A group which was otherwise underserved in the market at the time.