How to Name a Baby

Funny, I recently had the opportunity to organise a structured brainstorm to name a friend's baby daughter. I've done this quite a bit over the years for new brands, and figured I could apply similar methods to arrive at a name they felt some connection with and that expressed their values and hopes for their daughter.

It was an interesting exercise, and a very fructiferous one. We ended up with Héloïse, naming her after Héloïse d'Argenteuil ( http://en.wikipedia.org/wiki/H%C3%A9lo%C3%AFse_d%27Argenteui... ) whose love letters with Peter Abelard are a medieval classic ( http://www.sacred-texts.com/chr/aah/index.htm ).