:) Yeah, that's one I've debated a lot about. It came about when explaining the site to a designer who was working on the logo. It was getting wordy trying to explain the concept through text and I just ended it by saying "In other words, you don't have to be a programmer to have a kick-ass website." She latched on to it and when I got the logo back, it has the tag-line attached. I kind-of liked it, so I kept it...for now.

The funny thing is that I've had mostly great feedback from it. It makes people laugh a little and they tell me they think it's great. It's not the best marketing material for business users though, I agree.

I thought it might capture a bit of what we're trying to accomplish. To make users feel comfortable and I can imagine a lot of them saying "Why do I have to know all this programming stuff just to have X on my website?".

Thanks for the advice. I'd love to hear some other opinions on this from the HN crowd.

I'd recommend keeping "kick-ass" on the homepage if it reflects your, and thus your company's, attitude.

It struck me as off-note as well. I mean, if you are investing in a web host there needs to be assurance that it is a serious effort that won't disappear and take my site with it.

Having said that, I ate dinner at a popular joint called Ray's Hell Burger last night, so maybe attitude is the right way to go!

A bigger issue in this vein is lack of pricing-- I'd feel better about the service if I had to pay a monthly fee, or if there was at least a freemium model so I'd know somebody was subsidizing my free kick-ass site.