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Awesome, thanks for sharing.

The PR expenses (109,552.34) seem pretty high and I wonder what that line item entails. Did you guys use a PR firm or run any expensive marketing campaigns?

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No marketing campaigns (we spent maybe ~10K on online ads mostly for testing). We did use a national PR firm though for several months and PR contractor for a couple months as well before that.

My message to all startups out there: despite Valley folklore, it is ok to have a marketing budget and spend money to advertise to users - especially initially. Not every successful company or service grows "organically".

First - this is a brilliant gift to the startup community - thank you. I am interested to know more about the marketing strategy of the company. It looks like you had some very successful campaigns with CyberMonday and Daring Fireball but spent very little? http://pollenizer.com/everpix-have-open-sourced-their-startu...

I can speak from experience--a PR firms, even at a very light engagement, like lawyers, are bloody expensive. Shockingly so.

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