You would once have been called a materialist for owning your own set of cookingware, I think, but you'd hardly want to live without one now, would you? And you wouldn't call someone who buys a brand new set of kitchen knives "conspicuous".
I don't find much value in the Pebble so I don't buy it, but I definitely see a time when I'll want one of its kin. I'd pay to have data on my glucose level, heart rate, blood pressure etc available to me and me only, i.e. not sent to a central server.
But anyway, time will tell.