You would need much more data points to avoid the noise of fake reviews.
You would need much more data points to avoid the noise of fake reviews.
"Did you hear about restaurant x?"
"They suck. Don't go there."
If you've only got one friend who's been there, that's all the data you have. At least with Yelp, you can see reviews from people you've never met. The big difference between Yelp and any other form of word-of-mouth advertising is that the business owner can actually see the reviews people are giving to others.
http://www.yelp.ca/biz/bons-off-broadway-vancouver
I wonder if the people on yelp ever go to metal shows and wonder why it's so loud.
I'm not saying every negative review is uncalled for, but I can't count the number of times I've heard someone say, "Fine, I'll write about this on Yelp." It's supposed to be a recommendation tool, not a weapon for revenge.
I tend to ignore the negative reviews since 9 times out of 10 the people leaving them have a ridiculous sense of their self-importance.
It's more useful to focus on the positive reviews and if they're telling you the place has what you're looking for.
Man $2.95 in Vancouver that's unheard of! lol.
I'm not sure if this is so much looking for a culinary miracle as looking for something non-toxic.
If I know Bob has unrealistic expectations, I'll take his opinion with a grain of salt. I would only know that because I'm Bob's friend.
If Jane says "They suck. Don't go there." but in more words, I tend to take it at face value and place less significance on any individual review.