Excellent question, and probably the most popular we're getting. We're currently having discussions with a lot of retailers and the ones that react do so positively. Surely there will be some backlash from some of the big players and we'll remove support for them if they explicitly ask us to. We expect that much.

Then again here's a quote from a merchant that reached out just this morning: "How do we get our store added, what you guys are doing is rad! [redacted] I've actually already been talking to a handful of app photo app developers about integrating our store into their app as a way to create incremental revenue -- I'd love to be able to have them use your API instead of having to build something ourselves."

If they're around maybe they can publicly contribute to the discussion.