You're wrong about the lack of groups who lobby. An abbreviated list of groups who do that: EFF, Public Knowledge, Demand Progress, Engine Advocacy, CDT, OTI, Free Press. Many of these have multiple registered lobbyists walking the halls of Congress and taking meetings. I've actually done this myself too, on my pet issue of cell phone unlocking, with the help of a lobbyist from D.C. Unfortunately, most of these groups, bar the EFF, are almost completely known in silicon valley and the tech community. There are likely many reasons for that, but two that often get called out are the distance between San Francisco and DC (culturally and physically), and a libertarian bent amongst many technology.

The goal of this is campaign is to drive calls to Congress on 02/11, making clever memes is simply the vector by which we spread word of the campaign. Calls do very much have an effect on how representatives vote. For evidence of this I highly recommend reading the Communicating with Congress series of studies by the Congressional Management Foundation [1]. Alternatively, ask who has worked as a staffer: calls make a big difference.

It's so very, very easy to be cynical about this kind of thing, but it's a trap. It's weird to quote Plato, but he sums it up pretty well: "The chief penalty [of good people who refuse to lead] is to be governed by someone worse."

[1] http://www.congressfoundation.org/projects/communicating-wit...