True, you have to dive your mind into the article to follow along as it has a dense content writing style. Having read over the years many of these kind of articles I thought this is one of the best aggregated information in a single article. Each sentences carries lots of deep experience. In my opinion well done.

Every time I see an excessive use of acronyms I think of bullsh*$. The article would probably be a lot better if written on a more conversational style rather than this coaching style (I can almost hear the cheerleaders screaming" "Give an U! Another U!").

Very true! As with life, ideating and running a startup is ver much a journey of chances and decisions. Such articles and authors' advice is as good as astrological advice for life!