I think this is where he fits in. When him and his wife were making only 40K combined, they carpooled to work, lived in a 700sqft apartment, barely went out, etc. Now that they got some money, they bought a decent house ($250K), 2 cars, and they started paying off loans etc. He said even though they make $250K, his monthly expenses are over $7-8K. His whole thing is that he wants to be "financially free". I think his business ideas all are focused on MAKING MONEY, hence why he keeps failing.