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Quick first impressions: Cutting edge designs nicely implemented, but personally I find these style of websites a bit annoying to navigate. Not their fault though. Web design is all about trends and this framework is certainly riding on the latest.

Also, I liked this little gem: "This is a probably the best plans ever born"

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Is there a formal name for the "long-scrolling page" trend? I agree that they are not the easiest to navigate and hope the trend ends soon--I prefer a bit more structured information. However, I guess long-form sales letters are proven to work and this trend builds upon that concept.

If it's for sales it's typically referred to as a "squeeze page", if not the only other term I've heard used is "single page site".

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