There are two large problems with MOOCs right now that are documented in the article but not well enough supported IMO: 1) There are no transferrable credits to colleges and 2) They are free.
And the two problems go unsurprisingly hand in hand, and they both have to be solved simultaneously if MOOCs are going to work. The ideal scenario would be that each course costs somewhere around $150 and courses can be transferred WITH credits to as many accredited institutions as possible. Why? Well firstly, once you pay for something, the average persons's conscious will naturally have that commitment in the back of their minds and will not want the investment to be a sunk cost. Furthermore, if credits are offered, college kids will be able to take a variety of courses in fields that they may want to try out and the more institutions that allow credits from MOOCs, the more students will feel comfortable taking these courses. It will be a great outlet for students to use in a variety of ways. The SJSU example is extremely poor as the sample is way too limited and as mentioned in the article, the bulk of students who signed up for courses were in limited situations.