The "captology" of the site doesn't convey enough reputation. CV's, history and some support / contact details. Also an easy way to build from source.
The bigger issue is making build environments reproducible such that it's possible to arrive the same binaries deterministically, and therefore proving that there's nothing outside of the code. It's possible, but it's tricky, especially with stack randomization and the other minutia of slightly different configs. More apps like the opensuse build service, brew bot and travis might help.