He needs to stand out from the noise. Don't confuse the persona he's articulating with the person.
He's doing a damn fine job, for what it's worth.
He's doing a damn fine job, for what it's worth.
In business, 2 years is not a long time at all.
My personal opinion is it's unprofessional and not appropriate language. (I can see by the downvotes that others don't agree).
If you are an entertainer that's one thing and you can be outrageous so you stand out (but you probably wouldn't even in all entertainment venues). [1] But you also don't want to come across as a lose canon either. In business people need to feel they can trust you and one of the things they look for is a certain amount of conformity to accepted standards.
Maybe this example will make sense. You meet the woman of your dreams. You want to marry her. You would die if you lost her. It's that important. You meet her father and grandfather. How will you behave? Will you watch what you say a bit? Or will you act the same way as with your fraternity brothers or friends when you are just hanging out?
[1] And yes I can definitely see the PR value of what he is doing.
Sorry if the profanity bothers you. I consider the anti-consumer stance of other telecom CEOs to be more profane.
Substance > Formality, and so far TMobile has been delivering.
It works? For how long? The person using the language has been at tmobile for +-2 years.
Tmobile has been around for way longer than that, right and before that afaik a public facing person didn't use that languag.
Add to that the fact that the rest of the traditional business world (not talking about startups) doesn't use that language.