For serious students of the subject, kicking off with an unusual language can be helpful. As another noted: if the student hasn't even started programming prior to college, s/he is likely not of a succeeding mindset as the bulk of other students already grasp programming.

Starting college, I'd already learned assembler, BASIC, and Pascal - all what Dijkstra was warning against over-ingraining; proceeding to C would have been sensible but entrenching. Fortunately Syracuse University then was starting students on something very strange: APL. That was a mind-opener I needed at the time, and recommend such non-procedural/OOP language very early on for serious students.