That's certainly more descriptive. I always think of those as eBooks though. In my mind I don't really see there being a difference. HTML is one, of many, eBook formats.
As a comparison, I found this on Skimfeed today:
http://www.makeuseof.com/pages/guide-to-kde-the-other-linux-...
> HTML is one, of many, eBook formats.
While this might be true, seems to me that you are trying to do some shady marketing; to get more traffic.
Personally because of this I won't be buying the book or reading it online.