That said, I was surprised, initially, to see the total profit of $60k. Thinking again, I'd say the call he made was that BCC was never going to scale to any major extent. Instead, it's just background cash generation while he searches for a market/product with more promise.
Though I wonder if BCC even has achieved its potential. I was surprised by patio11's statement:
I’m sorry, Bingo Card Creator does not support using clip art. Have a nice day.
Maybe he was joking. Clip art seems to be a feature straightforward to implement, IMHO should have been part of the feature set to begin with.
For example, you have to create a UX which allows non-technical customers who largely do not understand the file system metaphor to upload 25+ images, edit them, scale them to bingo card box size without making them look terrible, and then successfully print in greyscale.
As to the UX, I was under the (possibly mistaken) impression that in today's day and age, most users on the internet, technical or not, understand the filesystem metaphor just fine. They send photos and other files over email, facebook, and other media frequently.
Did you see Google's video where they asked people what browser they use? Many used Google, sometimes using Yahoo.