New Age Marketing: Thoughts on Gary Vee's Jab Jab Right Hook.

Just started reading it and I must say that Gary provides a compelling and simplistic approach to an increasingly complicated area of marketing, social media marketing. His idea is that building social-media specific campaigns and engaging customers in friendly dialog is imperative to converting customers.

I'd like to hear your thoughts on the book, the good the bad and the ugly, and the feasibility of this new approach. Gary certainly has a passion for this space - but does his approach make sense?