I've found it exceedingly difficult to tell whether commercial soaps are antibacterial or not, because flaunting the opposite of antibacterial makes the soap seem ineffective.
Soaps and products containing triclosan are considered over-the-counter drugs by the FDA, so any soaps in the US containing triclosan are required to list it as an active ingredient in the "Drug Facts" box on the label.
Source: http://www.fda.gov/forconsumers/consumerupdates/ucm205999.ht...
"Probiotic"!
I'm only half-joking. Maybe "polarizing"? That's essentially what soap is doing: it's a polarizing agent that helps bacteria wash away. It's a word that's sufficiently confusing sounding to pass as a decent marketing term, and it's not wrong!