If you lack the creativity to understand the opportunity ahead of them (or how the lack of these things has hurt companies like Apple), you should disengage from the conversation. Simply trotting out the tired, nonsensical "hurp durp ads" rejoinder adds nothing to the conversation but demonstrates a bit of tiring flag waving.
And by your very analysis, what is DaringFireball's "product"? It is ad (and t-shirt) supported, therefore the product is ads and t-shirts?