I think this is a direct consequence of how thinly they're spreading themselves out across multiple platforms. They have a native app for every mobile and computer platform, along with web, plugins for every major browser, and then the other apps - skitch, penultimate, clearly, hello, etc...

It truly is in the face of the "do one thing and do it well" mindset that many other companies subscribe to. It's a shame too, because I love Evernote. I truly do live in it... true to Phil's vision, my mind is thoroughly mapped out throughout my Evernote account.