Would people do this with real money for virtual goods? Would they trade things that would have more monetary value later for things that have less monetary value now? Could you just write an app that had people pushing a button for "free" cash? Is there a tie-in to social networks? Could you tie it into the iPod, or an addictive game? with the right combination, the whole thing could go viral.
The idea of "cheating" people doesn't interest me -- If I did something like that I'd be clear about this being for entertainment value only and I'd even support limits on the amount of play per day. It's just the rest of the man-machine interaction that's so cool here. Are the people somehow "broken" and the machine is taking advantage of them? Or is this just entertainment, no more different than going to Vegas for a weekend?