Want to keep your wallet? Carry a baby picture
timesonline.co.uk
timesonline.co.uk
"In the study, 40 wallets were sent out in each photograph category as well as 40 containing a card suggesting that the owner had recently made a contribution to charity. A control batch contained no additional item.
All of the wallets were stuffed with the same set of everyday items, including raffle tickets, discount vouchers, and membership cards. None of them contained money, however."
(Added italics mine.)
That is such a small sample size that the results could be masking underlying probabilities world wide. This study certainly has no meaning to places like Saudi Arabia where it is illegal to touch a dropped wallet unless you are the security staff of the building, the police, or an agent of the owner. Imagine if they did the exact same experiment there.
If half of all wallets get returned, then the variance of the number returned is on the order of 40 * 1/2 * (1-1/2) = 10, which means a standard deviation on the order of 3 wallets returned, or ~ 8% return rate. So the "puppy" and "family" figures might be out by about that much.
The cute-baby category had a measured return rate of 88%, which means a variance of something like 40 * 0.88 * 0.12~=4.2, for a standard deviation of ~ 2 wallets or about 5% in the return rate.
So if these results are unlucky to the tune of two 2-sigma errors pointing in the "right" direction, the puppy category might really be as good as 69%, and the baby category might really be as bad as 78%.
So, at least as far as simple sampling error goes, the "baby beats puppies" result seems pretty robust.
(No need to tell me about all the oversimplifications in the above. I know.)
Certainly they can't use the science of statistics to determine the sample size, since a good statistical study would require using a good sample size.
This is a false distinction: the human moral sense is a product of evolution.
I think this is a probable scenario:
"Oh, look, a wallet. I wonder what's inside... Alright, no money anyway. Some tickets and shit. Should I return it? Can I be bothered? Must be a real hassle for the owner with all these cards of course. - Oh, a picture of a baby. I bet this person is stressed out with the kid as it is. Hey, might as well be a Good Samaritan today..."
On the whole, I wish people didn't feel the need to jazz up empirical results with that kind of pseudo-technical commentary. It muddies the reader's mind about which part actually constitutes the science.
Once upon a time, you did it because someone told you too. Then, some god. Later, because you're of a certain class.
Today, we're doing it because it helps the "evolution". This is nice, if you know why the evolution does what it does. Which is turtle all the way down.
Shit, something helps us to last longer as a species? It's the answer. If we know how it helps us.
Heck, I'll throw an evolutionary bias into this research. Why should I help another male? It's my desire that he fails so I can own the offspring-maker. (yes, I'm aware of some studies that show cooperation is better for the group. WITH FISHES).
"For evolutionary reasons" is the new thing on social studies. 3pt14159's comment is spot on http://news.ycombinator.com/item?id=700571 this study has too many random variables to have any credulity.
Aren't there several species that do in fact shun the offspring of other parents?
Having lived in Edinburgh for many years, I can say that does limit the options considerably.