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Because the EMV regulations surrounding taking chip-and-pin payments are a real headache. Taking swipe payments is much more straight forward.

Nitpick here, but Shopify is a Canadian company.

I do agree they should support chip payments as most payment processors in Canada use them.

It's something we intend to do, but no firm ETA as of yet.

You actually don't need to swipe with Square. It can scan your card too IIRC.

Shopify is not American.

iZettle? Really? Square is much better than that as it is more versatile. You can accept card payment with square at road side, with in cab by just plugging in the reader into your mobile device. And, iZettle expects you to be fully settled inside your shop :-)

No, iZettle is completely mobile and my point was that Square is swipe based while iZettle is chip based.

Here's a picture of the device I've tried: http://blog.bookingbug.com/wp-content/uploads/2013/02/izettl...

Got you. Thanks for clarifying. Yeah, most of world is using chip based CC