There is no rise in Linux adoption unless you count ChromeOS.

I use Linux on the desktop but it has been a while since I have seen or heard of anyone making the move to Ubuntu or anything else install-yourself on the desktop. However I do know of lots of happy Chromebook users.

There is no headline story here as far as Linux is concerned. As I see it there is a very slow replacement rate for regular PC's - 10% market share in over a year looks to me like only 11% of PC's have been replaced in the last year. Given PC's are supposed to have an average lifespan of 5-7 years that means Windows really is not selling very well.