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Not sure when it changes, but the usual explanation (by Americans themselves) of this US-only remote thing is that they afraid of dealing with the people who are not easily suable.

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In our case, the explanation is even simpler. Most of our work is for local devs, where the clients prefer to be able to meet the freelancer face-to-face occasionally. Even for a project where most of the work will be done remotely, kick-off meetings and in-person collaboration is still valuable.

Of course it is valuable, but why limit the choices a priori? Let your clients choose by themselves, maybe some of them will prefer to sacrifice face-to-face meetings in exchange for finding the best candidate...

In general, with marketing, you need to keep your Message simple. As in drop-dead simple. Especially when you're veyr small.

That's why you see food trucks offering tacos, sushi, or organic chocolate-and-truffle-oil-suffused hempseed brownies, respectively... but food trucks offering all 3 of these, not so often.

With recruiting it's kind of the same. Also, out-of-towners have different filtering / recommendation / communication needs, and take different payscales, also

So they're probably just applying the 80-20 rule, and catering to what their known client base seems to ask for most.

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