I include 7 things.

1. The idea in a nutshell

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2. Production - what you'll do to bring the idea to life

3. Marketing - what you'll do to promote the venture

4. Finance - how much money is needed. And what will be the breakeven point and the cashflow positive point.

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5. Your target audience profile

6. Your competition

7. Your own self - your USP, your resources, your team