Their stated goal was to build a "better" machine. My point is that even on the first page the whole concept was blown:
> case called the FT03 which houses up to an mATX board and even dual graphics cards, at roughly twice the size of the Mac Pro
Then on page 2:
> The board, unfortunately, does not support ECC DDR3 memory, though it does support faster non-registered modules, but only come in 8GB sizes currently, so we’re maxing out at 32GBs of memory right now. And the other unknown quantity we’ve come across is the fact that our chosen 12 core processor, is not officially supported
> Connectivity wise, you won’t be getting Thunderbolt 2 support, but you do get a full complement of USB 3.0 and SATA ports for external storage expansion. USB bluetooth and WiFi dongles
That they blew past the Mac Pro price is not even relevant any more when shit is this different.