I'm here as a hacker rather than a musician so I didn't put the band URL in my profile. Anyway, this is the band:
http://www.rivodrei.de. We're German so most of you won't understand the lyrics. (There's some English information here:
http://www.rivodrei.de/en/) That's also one of the reasons it's on a much smaller scale than you would expect.
These are a few things we did:
-I built this website as a community website early on. There's some additional material when you sign up (e.g. demo recordings etc.). You can find out which other fans went to the same concerts and communicate with them. There's a shop, guestbook, Google Maps integration, galleries, and a forum. Couldn't find any off-the-shelve package that did all of this together so I had to code it myself.
-All our videos are zero budget. People like them anyway (they don't care about quality so much). We're currently shooting more videos for our new album.
-We gave away a few tracks in the past and I'd like to do it for our next album which is due in the fall. But like I said, I have a feeling I will fail to convince my drummer/bassist.
-Remix contest: http://www.rivodrei.de/remix/ (And yes, we could give away all individual tracks of all songs but the demand doesn't seem to be as high as for the no-drums version where everything else is pre-mixed.)
-Live webcasting from the studio during our recordings for the new album (via former Mogulus.com).
-Some fun stuff such as this one: http://dilbertblog.typepad.com/the_dilbert_blog/2008/01/the-... (This is in English, btw.)
-We try to collect email addresses as much as we can, especially at concerts. Newsletters are sent about once a month and people can opt out any time.
-About the use of Flash: There's a little box at the top right with pictures of live concerts. I have a feeling that people thought they were ads because of the animation.
-We have a MySpace page but for many months now, we've been attracting mostly spam. I am considering deleting our profile there. We haven't used Twitter yet because it hasn't taken off that much in Germany yet but when it does, we will use it more. We have a Facebook page and that seems to gain some traction now. YouTube is doing ok. No Flickr account. (We have our own gallery and I'm too lazy to post all pictures twice.) I like to focus on our own website because all these services come and go.
-I answer all (serious) emails. This is very important. And it's funny how excited some people are to get an email from the singer and not from some management. ;)
It takes a lot of time to shoot on all these channels and create new material (music/videos) at the same time. I'm not doing this full-time so unfortunately, there's not much time left for something else.